Reviews provided by Syndetics
Library Journal Review
Abarbanel offers a guide to help the new female entrepreneur meet the challenges of business success and overcome emotional barriers to it. Chapters cover topics such as timing and reshaping one's business identity. Ultimately, Abarbanel forces readers to ask themselves, ``Is the cottage industry for me?'' To help them decide, she includes interviews with female executives and business advisers involved in start-up cottage businesses of their own. The author, a marketing communications specialist and a founding editor of the Executive Female , maps out the four stages one initially passes through in the early business plans. This work is part of the ``Professional Library'' sponsored by the National Association for Female Executives, the largest business women's organization in America. Recommended for public libraries.-- Joan A. Traugott, Amityville P.L., N.Y. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
For every woman who claims she has no money, no time, and no guts to start a business, another one plunges into entrepreneurship on a shoestring. Whether the cause is long-term dissatisfaction or immediate lay-offs, Abarbanel carefully outlines what it takes to succeed--emotionally, that is. Unlike other how-to business books, this one concentrates on psychological readiness. Forget the fear of slim financing, Abarbanel insists; bigger traps to avoid are lack of plans, of experience, and of management skills. Every feeling and fear is documented by interviews with 30 female business owners; their vision and passion for work are simultaneously edifying and contagious. ~--Barbara Jacobs