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The power of the poster / edited by Margaret Timmers.

Contributor(s): Timmers, Margaret | Victoria and Albert Museum.
Material type: materialTypeLabelBookPublisher: London : V&A Publications, 2003, c1998Description: 252 pages : illustrations (some color) ; 30 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0810966158; 1851772405; 1851772413.Subject(s): Posters -- 19th century -- Exhibitions | Posters -- 20th century -- Exhibitions | Political posters -- ExhibitionsDDC classification: 741.674
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Enhanced descriptions from Syndetics:

From its 19th-century beginnings to sophisticated modern developments, the poster has not only been a powerful communications tool but has also reflected and shaped society. This fascinating account of the evolution of the poster reproduces 250 of the best examples of poster art from around the world. The book is divided into three sections, which look at the poster as a political statement, as a tool of advertising and consumerism, and as a work of art in its own right. Also discussed are graphic vocabulary, design, methods of production, and usage. Among the works featured are the fin-de-siecle masterpieces of Toulouse-Lautrec and Mucha; psychedelic posters of the 1960s; propaganda posters from the United States, Russia, Germany, Eastern Europe, and China; and iconic commercial posters for Levis, Haagen-Dazs, Wonderbra, and many others. Capturing the essence of their time, these posters speak out again in this colorful collection.

"This book and the accompanying exhibition re-examine the nature of the poster, and the special qualities that have enabled it ... to evolve throughout its history as an effective medium of publicity and persuasion"--Introd.

Includes bibliographical references (p. 243-249) and index.

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