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Railways studios : how a government design studio helped build New Zealand / Peter Alsop, Neill Atkinson, Katherine Milburn, Richard Wolfe.

By: Alsop, Peter [author.].
Contributor(s): Atkinson, Neill [author.] | Milburn, Katherine [author.] | Wolfe, Richard [author.].
Material type: TextTextPublisher: Wellington : Te Papa Press, 2020Description: pages cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780995133839; 0995133832.Subject(s): Railways Studios -- History | Billboards -- New Zealand -- History | Advertising, Outdoor -- New Zealand -- History | Advertising, Outdoor | Billboards | New ZealandGenre/Form: History.DDC classification: 659.104593 Summary: "For many decades the Railways Department's design studio, Railways Studios, was New Zealand's 'go-to' advertiser. Its tourism and product ads appeared on railway-station hoardings and billboards throughout the land, and it developed some of New Zealand's most iconic graphic images"--Publisher information.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Non-Fiction Davis (Central) Library
Non-Fiction
Non-Fiction 659.104593 Coming Soon T00832405
Total holds: 0

Enhanced descriptions from Syndetics:

On the 100th anniversary of its creation, this book celebrates Railways Studios - the design studio of the New Zealand Railways - and its role in helping build and connect New Zealand. It's a surprising story: a government agency that produced advertising for any-and-all clients, and dominated outdoor advertising for over 65 years (1920-1987). The Studios' advertisements ranged from posters to painted billboards and brochures, and they decorated every city and town, creating a gallery of the street. Whatever the promotion - from rail travel and tourism to enlistment in the army, clothing and health promotion - the Studios played a role. Thousands of its designs influenced public attitudes, shaping how New Zealanders saw themselves. This definitive history of railways advertising is a time capsule of New Zealand life and examines the art of the Railways Studios, detailing its formative place in New Zealand design and art history.

"For many decades the Railways Department's design studio, Railways Studios, was New Zealand's 'go-to' advertiser. Its tourism and product ads appeared on railway-station hoardings and billboards throughout the land, and it developed some of New Zealand's most iconic graphic images"--Publisher information.