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The rules of contagion : why things spread - and why they stop / Adam Kucharski.

By: Kucharski, Adam (Mathematician).
Material type: materialTypeLabelBookPublisher: London, England : Profile Books Ltd, 2020Copyright date: ©2020Description: 341 pages : illustrations ; 23 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781788164726; 1788164725; 9781788160193; 1788160193.Other title: Why things spread - and why they stop.Subject(s): Contagion (Social psychology) | Contagion (Social psychology) -- Mathematical models | Social networks -- Research | Internet -- Social aspects | Online social networks -- Social aspects | Epidemics | Social psychologyDDC classification: 302 | 511.8 Summary: A deadly virus suddenly explodes into the population. A political movement gathers pace, and then quickly vanishes. An idea takes off like wildfire, changing our world forever. We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them. From 'superspreaders' who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next. Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren't necessarily the ones that come true.
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Item type Current location Collection Call number Status Date due
Non-Fiction Davis (Central) Library
Non-Fiction (NEST)
Non-Fiction (NEST) 302 KUC Coming Soon

Enhanced descriptions from Syndetics:

The new science of contagion, and the surprising ways it shapes our lives and behaviour.

Includes bibliographical references and index.

A deadly virus suddenly explodes into the population. A political movement gathers pace, and then quickly vanishes. An idea takes off like wildfire, changing our world forever. We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them. From 'superspreaders' who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next. Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren't necessarily the ones that come true.