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Promises, promises : 80 years of wooing New Zealand voters / Claire Robinson.

By: Robinson, Claire (academic).
Material type: materialTypeLabelBookPublisher: Auckland, New Zealand : Massey University Press, 2019Copyright date: ©2019Description: 367 pages : illustrations (some colour) ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0995109540; 9780995109544.Subject(s): Advertising, Political -- New Zealand -- History -- 20th century | Advertising, Political -- New Zealand -- History -- 21st century | Political campaigns -- New Zealand -- History -- 20th century | Political campaigns -- New Zealand -- History -- 21st century | Visual communication -- New Zealand -- 20th century | Visual communication -- New Zealand -- 21st centuryDDC classification: 324.730993 Summary: A lively history of political advertising in New Zealand, from the first election of the modern era in 1939 to today. Brimming with political-party campaign advertisements, this colourful, engaging book brings together 80 years of political advertisements that can truly be said to have made New Zealand history. The author's analysis is penetrating and original and visual material is abundant and revealing.
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Non-Fiction Davis (Central) Library
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Non-Fiction (NEST) 324.73 ROB Coming Soon

Enhanced descriptions from Syndetics:

A lively history of political advertising in New Zealand, from the first election of the modern era in 1939 to today. Brimming with political-party campaign advertisements, this colourful, engaging book brings together 80 years of political advertisements that can truly be said to have made New Zealand history. The authors analysis is penetrating and original and visual material is abundant and revealing. Perfect for history, politics, design and nostalgia buffs.

Includes bibliographical references and index.

A lively history of political advertising in New Zealand, from the first election of the modern era in 1939 to today. Brimming with political-party campaign advertisements, this colourful, engaging book brings together 80 years of political advertisements that can truly be said to have made New Zealand history. The
author's analysis is penetrating and original and visual material is abundant and revealing.