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The innovation matrix : 3 moves to design a winning strategy for innovation & intellectual property / by Deepika Jeyakodi & Mirjam E. Ros.

By: Jeyakodi, Deepika.
Contributor(s): Ros, Mirjam E [author.].
Material type: materialTypeLabelBookPublisher: Amsterdam, The Netherlands : BIS Publishers, [2019]Description: 135 pages : illustrations ; 20 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9789063695200; 9063695209.Subject(s): Technological innovations -- Management | Research, Industrial -- Management | Intellectual propertySummary: Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IP--which is at the core of every innovation--as a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases.
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Non-Fiction (NEST) 658.514 JEY Coming Soon

Enhanced descriptions from Syndetics:

CAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKING

Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated.

The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IP--which is at the core of every innovation--as a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases.

"Strategies for co-creation" -- Cover.

Includes bibliographical references.

Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IP--which is at the core of every innovation--as a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases.

Table of contents provided by Syndetics

  • Front Of Book
  • Dedication (p. 3)
  • Preface (p. 8)
  • How To Use This Book (p. 10)
  • Introduction: Get ready Understanding Innovation
  • Part 1 Why Intellectual Property Is Key To Managing Innovation (p. 14)
  • The evolution of innovation (p. 15)
  • Innovation today (p. 16)
  • A VUCA world (p. 16)
  • Open innovation (p. 18)
  • IP as a tool for open innovation (p. 18)
  • Ways to use IP as a tool (p. 19)
  • Part 2 Game On: You Need A Strategy (p. 20)
  • Set-up for success (p. 22)
  • Building your innovation & IP strategy (p. 23)
  • Fitting IP into your innovation strategy (p. 24)
  • Strategy groundwork: things to do (p. 24)
  • Introduction Summary (p. 25)
  • Move 1 Think: Internal & External Analysis
  • Cheat Sheet: Building Blocks (p. 28)
  • 6 Building Blocks to analyze your innovation game (p. 29)
  • Block 1 Interests (p. 30)
  • 1 Perspective of the owner, developer, or user (p. 30)
  • 2 Joint, party-specific, or conflicting interests (p. 30)
  • Tesla (p. 31)
  • 3 Technical, commercial, and legal interests (p. 32)
  • Nokia and Vodafone (p. 32)
  • Block 2 Contribution (p. 35)
  • Facebook partners with PayPal (p. 35)
  • Block 3 Technology (p. 36)
  • 1 Technology life cycle (p. 36)
  • Technology life cycle models (p. 37)
  • 2 Generic or specific technology (p. 38)
  • 3 Segregability (p. 38)
  • Vantablack and the field of art (p. 38)
  • Block 4 Business Model (p. 40)
  • Core and non-core (p. 40)
  • Google's business model (p. 40)
  • Block 5 Industry (p. 42)
  • 1 Type of industry and pace of innovation (p. 42)
  • 2 Distribution of knowledge (p. 42)
  • 3 Distribution of IP (p. 43)
  • Google and Samsung (p. 43)
  • Block 6 Organization (p. 45)
  • Size, pace, age (p. 45)
  • Think Summary (p. 46)
  • Wait! Where Things Go Wrong: Influencers (p. 47)
  • #1.No Man Is An Island (p. 48)
  • #2. Paradox Of Openness (p. 50)
  • #3. The Medusa Effect (p. 52)
  • Move 2 Strategize: Gathering Your Innovation & IP Options
  • Cheat Sheet: The Innovation & IP Matrix (p. 56)
  • The Matrix: innovation approach vs. capturing value (p. 57)
  • Strategy 1 Classic R&D58
  • Skunk Works (p. 58)
  • Strategy 2 Free For The Public (p. 59)
  • IBM's free patents (p. 59)
  • Tesla (p. 60)
  • Strategy 3 Open Source (p. 61)
  • Facebook (p. 61)
  • Strategy 4 Crowd Innovation (p. 62)
  • General Electric (p. 62)
  • Lego (p. 63)
  • Zoom Nokia and Airbus fish for ideas (p. 63)
  • The Mellow Middle Of The Innovation Plus (p. 64)
  • Strategy 5 Licensing (p. 65)
  • Nokia (p. 65)
  • Tool! Wedding Cake model (p. 67)
  • Strategy 6 Open Access Research (p. 68)
  • Horizon Europe (p. 68)
  • Strategy 7 Creators' Platform (p. 69)
  • Apple (p. 69)
  • Strategy 8 Stealth Innovation (p. 70)
  • PfizerWorks (p. 70)
  • Strategy 9 Collaborative Innovation (p. 72)
  • a Collaborative open licensing (p. 72)
  • b Shield (p. 72)
  • c Selective revealing (p. 73)
  • Lindt & Sprüngli chocolate (p. 73)
  • Platform Business Model-The New Way To Do Business And Innovation (p. 74)
  • Exploring the platform business model (p. 74)
  • The platform business model in short (p. 75)
  • Monetizing the platform (p. 76)
  • A greater impact (p. 76)
  • LEGO (p. 76)
  • YouTube (p. 76)
  • Philips Hue (p. 77)
  • Distribution of IP in the platform business model (p. 78)
  • Strategize Summary (p. 79)
  • Move 3 Act: Strategy Implementation
  • Cheat Sheet: The IP Toolbox (p. 82)
  • Upcycled Tools for the new world (p. 83)
  • Tool 1 Work Your Ecosystem: Turn On The Charm (p. 84)
  • Ask yourself some questions (p. 84)
  • Who are the actors in the ecosystem? (p. 85)
  • Have you mapped their interests? (p. 85)
  • Tool! Stakeholder Mapping (p. 86)
  • Haier's Hope: Technology Scouting (p. 87)
  • Tool 2 Clever Contracting (p. 88)
  • Scoping the activities in the contract (p. 90)
  • Simple, clear, and flexible contracts (p. 90)
  • Tool! Legal design thinking: start with the end user in mind (p. 93)
  • Functionality and good user experience first (p. 93)
  • Beyond the wall of text (p. 94)
  • Aim for action (p. 94)
  • Contract design patterns (p. 94)
  • From redesign to transformation (p. 95)
  • Contract Design Patterns: Make It Work (p. 96)
  • 1 Swimlanes (p. 96)
  • 2 Timelines (p. 97)
  • 3 Companion icons (p. 97)
  • CASE Fashion Forward (p. 98)
  • A deep dive into clever contracting for innovation and its IP (p. 100)
  • Tool! IP options table (p. 101)
  • Tool 3 Attitude & Alliances: Clinch The Win (p. 102)
  • Innovation culture (p. 102)
  • Interdisciplinary teams (p. 102)
  • Act Summary (p. 105)
  • Templates!
  • Needs & contributions matrix (p. 106)
  • Wedding Cake model brainstorm template (p. 107)
  • Building Block analysis (p. 108)
  • IP and innovation term sheet (p. 109)
  • Play
  • Case 1 Primecare(Easy) (p. 112)
  • PrimeCare Building Blocks (p. 113)
  • PrimeCare Matrix (p. 114)
  • PrimeCare Tools (p. 115)
  • Case 2 Taylor's And Daily Tropics (Medium) (p. 116)
  • Taylor's Building Blocks (p. 118)
  • Daily Tropics Building Blocks (p. 119)
  • Taylor's & Daily Tropics Matrix (p. 120)
  • Taylor's & Daily Tropics Tools (p. 121)
  • Case 3 Playgo (Complex) (p. 122)
  • PlayGO Building Blocks (p. 123)
  • PlayGO Matrix (p. 124)
  • PlayGO Tools (p. 126)
  • Extra
  • Acknowledgements (p. 128)
  • Bibliography & Footnotes (p. 132)