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Hot rod empire : Robert E. Petersen and the creation of the world's most popular car and motorcycle magazines / by Matt Stone with Gigi Carleton ; foreword by Ed Iskenderian.

By: Stone, Matthew L, 1958-.
Contributor(s): Carleton, Gigi [author.].
Material type: materialTypeLabelBookPublisher: Minneapolis, Minnesota : Quarto Publishing Group USA Inc., [2018]Description: 207 pages : illustrations ; 24 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780760360699; 0760360693.Uniform titles: Hot rod magazine. Subject(s): Petersen, Robert E | Petersen Publishing Company -- History | Publishers and publishing -- United States -- Biography | Automotive journalists -- United States -- Biography | Philanthropists -- United States -- BiographyGenre/Form: Biographies.DDC classification: 070.5092 | B Summary: "Hot Rod Empire details Robert E. Petersen's creation of Hot Rod Magazine in the 1940s and the Petersen Publishing empire that grew to the mainstream juggernaut we know today. Robert Petersen, a young SoCal-based photographer and Army Air Corps vet, noted the rapidly growing hot rod scene in and around Los Angeles. His first move was to organize the Los Angeles Hot Rod Exhibition in 1948. His second, and brilliant, move was to launch at the same event the first edition of Hot Rod magazine. From this launch pad, Petersen Publishing Company would grow to become the most influential enthusiast publisher in America. Hot Rod Empire celebrates the birth and explosive growth of the transportation hobby under Petersen’s watch."-- Provided by publisher.
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Item type Current location Collection Call number Status Date due
Biographies Gonville Library
Biographies
Biographies B PET Available
Biographies Mobile Library
Biographies
Biographies B PET Available

Enhanced descriptions from Syndetics:

Hot Rod Empire celebrates the birth and explosive growth of the transportation hobby under Petersen's watch.

Includes index.

"Hot Rod Empire details Robert E. Petersen's creation of Hot Rod Magazine in the 1940s and the Petersen Publishing empire that grew to the mainstream juggernaut we know today. Robert Petersen, a young SoCal-based photographer and Army Air Corps vet, noted the rapidly growing hot rod scene in and around Los Angeles. His first move was to organize the Los Angeles Hot Rod Exhibition in 1948. His second, and brilliant, move was to launch at the same event the first edition of Hot Rod magazine. From this launch pad, Petersen Publishing Company would grow to become the most influential enthusiast publisher in America. Hot Rod Empire celebrates the birth and explosive growth of the transportation hobby under Petersen’s watch."-- Provided by publisher.