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The master's touch : essential elements of artisanal excellence / Alberto Cavilli ; with Giuditta Comerci and Giovanna Marchello ; foreword by Stefano Micelli ; translation, Alphaville.

By: Cavalli, Alberto.
Contributor(s): Comerci, Giuditta [author.] | Marchello, Giovanna [author.] | Micelli, Stefano [writer of foreword.] | Alphaville (Firm) [translator.].
Material type: materialTypeLabelBookPublisher: Venice, Italy : Marsilio, 2017Description: 412 pages : colour illustrations ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9788831724340; 8831724347.Other title: Masters touch.Subject(s): Handicraft -- Italy | Artisans -- Italy | Decorative arts -- ItalyDDC classification: 745.50945
Contents:
Preface / by Barbara Geary Truan -- Foreword / by Stefano Micelli -- The master's touch. From an idea to its realization: artisanal work and Italian excellence / by Alberto Cavalli -- Legal aspects: attributions, competent bodies and comparisons / by Alberto Cavalli, Giuditta Comerci, Giovanna Marchello -- Craft excellence: reflections on definitions / by Alberto Cavalli, Giuditta Comerci, Giovanna Marchello -- Perceptions of the artistic crafts in Italy: a quantitative survey / by Alberto Cavalli -- Master artisans in Milan and Lombardy / by Alberto Cavalli ; interviews by Giovanna Marchello -- Assessing excellence: working tools / by Alberto Cavalli, Giuditta Comerci, Giovanna Marchello -- Conclusions: protect, promote, progress / by Franco Cologni -- Epilogue. Expanding the vision of excellence / by Alberto Cavalli ; interviews by Giovanna Marchello.
Summary: "This publication ... represents a significant step forward in devising a structured methodological approach to assessing excellence in the artistic crafts. By examining and comparing Italian and European legislation and regulations governing craft production, the authors were able to identify a number of recurring concept-terms underpinning craft excellence.These were then narrowed down to a list of 11 criteria: those directly related to the artisan's skill (competence, creativity, interpretation, talent, training); those regarding relational and territorial aspects (territory, tradition); and those concerned with the product itself (authenticity, craftsmanship, innovation, originality). Interviews with leading master artisans from different European countries and influential experts in the field of the artistic crafts, backed up by a nationwide survey to gauge the views of the wider Italian population, helped to confirm the validity of the matrix and the classification system that emerged from this process ... The proposed assessment matrix not only serves as a new tool to aid our understanding and assessment of excellence, but also offers invaluable support to those who aspire to achieve that excellence."--Front cover flap Front cover flap.
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Enhanced descriptions from Syndetics:

Origins and future of national and international artisanal excellence.

What is craftsmanship? How do you determine excellence? The answers lie in identifying and carefully analyzing the elements of fine craftsmanship to arrive at a definition of excellence that is as objective as possible.

Only then can we measure the true value of the finest craftsmanship and celebrate the outstanding work of the artisans behind it. This publication represents a significant step forward in devising a structured methodological approach to assessing excellence in the artistic crafts.
The proposed assessment matrix not only serves as a new tool to aid our understanding and assessment of excellence it also offers invaluable support to those who aspire to achieve that excellence.

"Original edition: Il valore del mesteiere. Elementi per una valutazione dell' eccellenza artigiana, by Marsilio Editori s.p.a. in Venice (October 2014)"--Title page verso.

Includes bibliographical references (pages 399-410).

Preface / by Barbara Geary Truan -- Foreword / by Stefano Micelli -- The master's touch. From an idea to its realization: artisanal work and Italian excellence / by Alberto Cavalli -- Legal aspects: attributions, competent bodies and comparisons / by Alberto Cavalli, Giuditta Comerci, Giovanna Marchello -- Craft excellence: reflections on definitions / by Alberto Cavalli, Giuditta Comerci, Giovanna Marchello -- Perceptions of the artistic crafts in Italy: a quantitative survey / by Alberto Cavalli -- Master artisans in Milan and Lombardy / by Alberto Cavalli ; interviews by Giovanna Marchello -- Assessing excellence: working tools / by Alberto Cavalli, Giuditta Comerci, Giovanna Marchello -- Conclusions: protect, promote, progress / by Franco Cologni -- Epilogue. Expanding the vision of excellence / by Alberto Cavalli ; interviews by Giovanna Marchello.

"This publication ... represents a significant step forward in devising a structured methodological approach to assessing excellence in the artistic crafts. By examining and comparing Italian and European legislation and regulations governing craft production, the authors were able to identify a number of recurring concept-terms underpinning craft excellence.These were then narrowed down to a list of 11 criteria: those directly related to the artisan's skill (competence, creativity, interpretation, talent, training); those regarding relational and territorial aspects (territory, tradition); and those concerned with the product itself (authenticity, craftsmanship, innovation, originality). Interviews with leading master artisans from different European countries and influential experts in the field of the artistic crafts, backed up by a nationwide survey to gauge the views of the wider Italian population, helped to confirm the validity of the matrix and the classification system that emerged from this process ... The proposed assessment matrix not only serves as a new tool to aid our understanding and assessment of excellence, but also offers invaluable support to those who aspire to achieve that excellence."--Front cover flap Front cover flap.

The English edition was made possible thanks to the generous support of the Michelangelo Foundation for Creativity and Craftsmanship.

Translated from the Italian.